Coming into an office everyday overlooking beautiful Pewaukee Lake is inspiring. Even when that lake is a block of snow-covered ice. But we’re having trouble understanding what motivates the folks who head out there when it is -20 degrees on a Monday morning. We’re inspired by the recreational and peaceful nature of ice-fishing in general, but it seems like neither of those things today. How do we turn that into an inspiring sight?
Sell us on Ice Fishing
